ENGLISH COPYWRITING

Writing to fill beds and tables.

Over six years experience in the hotel industry developing and managing marketing campaigns from marketing planning and strategy development to implementation of tactics with success in increasing bookings, encouraging upsell, and strengthening customer loyalty.

  • English Print Advertising

  • SEO Website English Copy

  • English Blog Content

  • Booking Engine Copy

  • Tradeshow Presentations and Scripts

  • Hotel Tour Scripts

  • Booking Confirmation Emails

  • Restaurant and Spa Menus

  • Event Scripts

  • Tone and Style Guides

In addition, I have a network of copywriters that are fluent and experienced in creating copy that sells in the following languages:

  • Vietnamese

  • Japanese

MARKETING CONSULTANCY

Planning, Execution, Analysis

Working closely with restaurant management and culinary teams to develop attractive promotions, exciting events, and loyalty program campaigns supported by engaging traditional and digital marketing activities.

  • Print and Digital Advertising

  • Social Media Strategy and Campaign Management

  • Event Planning and Management

  • Quarterly and Holiday Print Publications

  • Monthly E-Newsletter Design (Mailchimp)

  • Menu and Collateral Design

  • Photography and Videography

  • Cross Promotion and Loyalty Program Campaigns

  • Analytics and Reporting

EVENT PLANNING AND HOSTING

A SUMMARY OF PROFESSIONAL EXPERIENCES

2015-2017
Marketing Manager – The Reverie Saigon
Ho Chi Minh City, Vietnam

2013-2015
Digital Brand Manager – WMC Group
Ho Chi Minh City, Vietnam

2011-2013
Senior Copywriter – WMC Group
Ho Chi Minh City, Vietnam