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Experiences2018-10-29T07:00:19+00:00

HOTEL MARKETING

From Bookings to Reviews.

Over six years experience in the hotel industry developing and managing marketing campaigns from marketing planning and strategy development to implementation of tactics with success in increasing bookings, encouraging upsell, and strengthening customer loyalty.

  • Marketing Planning and Budgeting

  • Digital Branding and Social Media Management

  • International Press Relations and Advertising

  • Booking Engine Management (Trust)

  • Tradeshow Scheduling and Corporate Profile Management
    (Virtuoso, ILTM, AIME, LHW Roadshow)

  • Sales Kit Copywriting and Design

  • Booking Confirmation Email Development (RIMS, Mailchimp)

  • Image and Document Management (VScape)

  • TripAdvisor Strategy and Profile Management
    #1 Hotel in Ho Chi Minh City
    Top 25 Luxury Hotels in Asia – Travelers’ Choice 2017

  • Collateral Production and Quality Control

RESTAURANT MARKETING

FROM OPENINGS TO LOYALTY PROGRAMS.

Working closely with restaurant management and culinary teams to develop attractive promotions, exciting events, and loyalty program campaigns supported by engaging traditional and digital marketing activities.

  • Print and Digital Advertising

  • Social Media Strategy and Campaign Management

  • Event Planning and Management

  • Quarterly and Holiday Print Publications

  • Monthly E-Newsletter Design (Mailchimp)

  • Menu and Collateral Design

  • Photography and Videography

  • Cross Promotion and Loyalty Program Campaigns

  • Analytics and Reporting

TIMELINE

A SUMMARY OF PROFESSIONAL EXPERIENCES

2017-Present
Freelance Copywriter and Marketing Consultant
Da Nang, Vietnam

2015-2017
Marketing Manager – The Reverie Saigon
Ho Chi Minh City, Vietnam

2013-2015
Digital Brand Manager – WMC Group
Ho Chi Minh City, Vietnam

2011-2013
Senior Copywriter – WMC Group
Ho Chi Minh City, Vietnam